Marketing Brand Manager – Pharma/FMCG

Location: New Delhi

Job Summary:
Responsible for creating and executing brand marketing strategies to strengthen market presence and drive growth in pharmaceutical/FMCG products. Collaborates with sales, product, and digital teams for integrated marketing efforts.

Key Responsibilities:

• Develop and implement strategic brand marketing plans.
• Manage marketing budgets and optimize ROI
• Conduct market research and competitor analysis.
• Coordinate product launches and promotional campaigns.
• Lead digital marketing initiatives and content creation.
• Support sales teams with marketing materials.
• Coordinate with agencies and ensure alignment with the organization.

Required Competencies and Skills:

• Digital marketing expertise, including social media, SEO, and content marketing.
• Project and budget management skills.

Essential Software, Automation & Digital Tools Knowledge:

• Digital analytics tools including Google Analytics for monitoring campaign effectiveness and user behavior.
• Social media management tools such as Hootsuite or Buffer for scheduling and monitoring posts across channels.
• Content management systems (CMS) like WordPress for digital content publishing.
• Knowledge of Meta Business Suite, Google Ads, SEO tools

Preferable Tools/Knowledge/Competencies:

• Marketing automation platforms such as Salesforce Marketing Cloud/ HubSpot for campaign management and lead nurturing.
• CRM experience – Salesforce/Zoho
• Business intelligence and data visualization tools like Tableau or Power BI to analyze marketing data and produce actionable insights.

Ideal Educational Background:

• Bachelor’s degree in Marketing, Business Administration, Pharmacy, Life Sciences, or a related field.
• MBA in Marketing or equivalent preferred.
• Certifications in Digital Marketing, Marketing Automation, or Pharma Marketing are a plus.

Experience:

• 6-10 years in marketing roles within pharmaceutical, OTC , or FMCG sectors.
• Proven success in managing brand campaigns and driving measurable growth.