Hamdard Laboratories (Medicine Division), a progressive, research-based health and wellness organization, has rolled out a new marketing campaign #Breathless for its iconic tonic brand Cinkara. With the new brand positioning, the company has brought Cinkara in new packaging and a refreshed look to resonate with its consumers. Renowned Bollywood singer Sunidhi Chauhan is the face of the new brand campaign who has rendered her voice to #Breathless.
The campaign is aimed to connect with mothers and homemakers who are commissionaire of the family’s health and wellbeing. Cinkara is an iconic health tonic with the goodness of multi-vitamins that fulfill the nutritional requirement for individuals who are always on the go and juggle multiple roles every day. The brand adopts an integrated 360-degree approach leveraging print, television, radio, and social media platforms to amplify campaign’s reach and spread the message of a balanced and healthier life for self and family. Furthermore, Hamdard Laboratories has collaborated with Radio Mirchi to maximize the campaign’s reach and engage listeners through ‘The Breathless Challenge’. Additionally, Hamdard has also initiated a video advocacy campaign and blogs with Mothers platform.
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